About

A forty-year long story
 
The story of Fitwell and its founder Giuliano Grotto began in 1979. Initially called ONESport, whose first four letters stand for the four cardinal points. The company stood out immediately in the shoe's market by offering the 8000, the very first boot designed specifically for expeditions at high altitude (over eight thousand meters). The 80's continued in the name of innovation by offering innovative and interesting products such as Resin Rose, pink and purple climbing shoes nicknamed "Click Clock" because of the steel bar attached to the inside that causes this kind of sound.

The 90's is a period of transition. In particular, 1998 was an important year for the company, as it began a partnership with a French group which acquired the brand ONESport. Afterwwards Giuliano Grotto took the decision to establish a new company: Calzaturificio Fitwell.
 
In the 2000's, after a few years spent in direct sales to Italian and foreign retailers, Fitwell decide to develop a stronger sales network in Italy covering most of the Italian market. In this years a great revival occurred with Fitwell back on the high levels reached in the 80's with ONESport. Due to the launch of models with solid performance as the Gnaro 8000, the latest model of boot designed for the eight-thousanders, tested by the great mountaineer Silvio Mondinelli. And the Backcountry, a revolutionary boot designed for climbing as well as extreme freeride snowboarding.

One simple rule: "MADE IN ITALY"

The most important strength of Fitwell is undoubtedly the production of the boot, which is made entirely in Pederobba (TV). The will to produce all MADE IN ITALY is the Fitwell's response to the challenge of mountain footwear market. The company's policy is not a simple promotion of the intrinsic quality of the product, but it aims also for a continuous improvement of the performances and functionalities of their products, by showing an increasing attention to the needs of customers. For this reason, in order to meet the special needs, the production is totally handmade and highly specialized. The styles are also tested by a team of high-qualified testers like Luca Pandolfi, the famous freerider known for its extreme descents, and Silvio "Gnaro" Mondinelli, aka "Mountain Machine" who's been able to climb all the eight-thousanders several times.
 
The "Fitwell" brand represents a guarantee of high quality, functionality and safety. Due to the know-how gained in over 30 years of experience and by using the highest quality materials such as waterproof and breathable leathers and fabrics and by using Vibram soles, specifically built to each product so in order to be suitable for any specific need and situation.

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