About

 

Let's go back to 1979, when Giuliano Grotto, a boy in his early twenties, starts to write the first chapter of that story that still lies behind the Fitwell brand.

In the context of the production district of Asolo-Montebelluna, Giuliano works for a couple of years at a shoe factory, learning the tricks of a job that he soon becomes passionate about. For this reason he decides to set up on his own, making his ambitions converge within the ONESport brand: a clear reference to the four cardinal points makes the name chosen the emblem of the will to make known all over the world the result of a Made in Italy handcrafted work .

Right from the start the decision was to direct production towards mountain technical footwear, designed with the aim of dressing with innovation the feet of athletes and experts in the outdoor world. This is how the 8000 makes its entry into the mountaineering sector: a revolutionary boot that for the first time melts into a single solution the hull that usually covered the boots dedicated to high-altitude expeditions and the gaiter that superimposed them.

The Eighties continue in the wake of the successes achieved by this highly performing model; new studies bring the brand closer to the climbing sector, by which time it debuts proposing the colorful Resin Rose shoes.

At the end of the Nineties, an important event rewrote the fate of the company: the collaboration started with a French group evolved and transformed, concluding with the acquisition of the ONESport brand by the same foreign company. In this context still full of challenges Fitwell makes its appearance: a brand that hides behind a new name the knowledge of an artisan profession refined over time.

Step by step Fitwell advances into the new millennium, regaining the popularity achieved in the past by the ONESport brand. The company's know-how and founding values prove to be the cornerstones on which to reconstruct a high-performance footwear collection, which in 2009 is enriched with mountaineering, hiking, approach and hiking models but also with a line with specific CE certification for brigades fire, environmental surveillance and forest fire prevention.

The echo of a high quality handmade footwear production invests Italy but soon it reaches the rest of the world too: new commercial relationships arise in Europe, Asia and America thanks also to the constant support of brand ambassadors, testers and friends who believe in the brand and are committed to promoting it.

Today Fitwell collection contains more than 40 models sold in over 20 different countries.


______________________________________________________________________________________


Where quality, tradition and performance meet Fitwell, is born, brand within
which converge all the values of an
authentic Made in Italy

______________________________________________________________________________________


An atmosphere of other times, that smells of leather and mastic.

A work beaten by the pressing rhythm of sewing machines, brushes and cutters.

This is the frame within which the Fitwell brand footwear take shape as a result of the craftsmanship that each individual worker performs meticulously at the factory of Pederobba (TV), in view of a production in which the quality of Made in Italy shines as a distinctive element.


A careful study of the needs coming from the reference market and an accurate research of the materials are the basis of the complex production process that leads to the creation of the first prototypes. Once completed, these are entrusted to a team of highly qualified sportsmen who test them and return to the company valuable opinions to perfect the shoes.

Guarantee of quality, functionality and safety at international level, Fitwell shoes are specially built on different shapes, specific to their use and with anatomical fit from which result comfort and reliability.

From December 2018 Fitwell is officially recognized as a company belonging to the sector of artistic and traditional crafts.

 

Please accept the cookie policy to access to our Youtube videos
Please accept the cookie policy to access to our Youtube videos
Please accept the cookie policy to access to our Youtube videos
Please accept the cookie policy to access to our Youtube videos
Please accept the cookie policy to access to our Youtube videos
Please accept the cookie policy to access to our Youtube videos
Please accept the cookie policy to access to our Youtube videos
Please accept the cookie policy to access to our Youtube videos
Please accept the cookie policy to access to our Youtube videos
Please accept the cookie policy to access to our Youtube videos